Privacy Policy

Effective Date: 5/6/2022

This Privacy Policy (“Policy”) describes how Tesseract Collective, Inc. (“Company,” “we,” “us,” and “our”) collects, uses, and discloses information that we obtain about visitors to our website, tesseracticons.com (the “Site”). By visiting the Site, you agree to this Policy and the collection, use, and disclosure practices, and other activities described in this Policy. If you do not agree, please discontinue use of the Site. 

Information We Collect About You

We collect information about you directly from you and automatically through your use of our Site. 

Information We Collect Directly From You. We collect certain information directly from you when you use our Site, including information that you provide when you visit our Site, access our content, enroll in mailing lists, or otherwise communicate with us through the Site. The categories of information we collect directly from you include the following: 

• Contact Data, including your first name and last name, email address, institution, and similar contact data. 
• Content, including content within any messages you send to us (such as when you fill out the “Contact Us” form on our Site). 

You may choose to voluntarily submit other information to us through the Site that we do not request, and, in such instances, you are solely responsible for such information. 

Information We Collect Automatically. We automatically collect information when you use our Site, such as your browser type and operating system; web pages you view; links you click; your IP address; the length of time you visit our Site; and the referring URL, or the webpage that led you to our Site. 

Information We Collect From Cookies and Similar Technologies. We, and our service providers and business partners, collect information using cookies, pixel tags, or similar technologies. Our service providers and business partners, such as analytics and advertising partners, may use these technologies to collect information about your online activities over time and across different services. For more information, please see the section on “Our Use of Cookies and Other Tracking Mechanisms” below.  

Information We Collect from Other Sources. We also collect information from other sources. To the extent we combine information from other sources with information we have collected about you through the Site, we will treat such information in accordance with this Policy, in addition to any additional restrictions imposed by the source of the data, if any. The categories of sources from which we collect information include: 

• Affiliates. 
• Partners, with which we offer co-branded services or products or engage in joint marketing activities. 
• Publicly available sources, including data in the public domain and data available in open government databases. 
• Social networks, with which you interact, such as when you reference our Company or our Site, or grant our Company permission to access your data on one or more of these services. 

How We Use Your Information 

We use the information we collect about you for our legitimate interests and business and commercial purposes in accordance with the practices described in this Policy. Our purposes for using information include: 

• To provide our Site to you and fulfill your requests. 
• To communicate with you about your use of our Site, to respond to your inquiries, and for other customer service purposes. 
• To tailor the content and information that we may send or display to you, to offer location customization, and personalized help and instructions, and to otherwise personalize your experience while using the Site. 
• For marketing and promotional purposes. For example, we may use your information, such as your email address, to send you news and newsletters or to otherwise contact you with information we think may interest you. We may also use the information that we learn about you to assist us in advertising our services on third-party websites and in other forums. 
• For research and analytics purposes. 
• To administer surveys and questionnaires. 
• To comply with legal obligations, as part of our general business operations, and for other business administration purposes. 
• Where we believe necessary to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person or violations of this Policy. 
• For internal business purposes. 
• To fulfill any other purpose at your direction. 
• With notice to you and your consent. 

How We Share the Information We Collect 

We may share your information as follows: 

• Related Entities. We may disclose the information we collect about you to our related entities, including our parents, affiliates, or subsidiaries. However, if we do so, their use and disclosure of your information will be subject to this Policy.

• Service Providers. We share information with service providers that process information on our behalf. Service providers assist us with services such as analytics, marketing and advertising, website hosting, and technical support. 

• Vendors and Other Parties. We may disclose the information we collect about you to third parties, such as business partners and commercial vendors that we use to implement or provide our Site. These parties may act as our service providers, or in certain contexts, independently decide how to process your information.

• Partners. We share information with our partners in connection with offering co-branded services or engaging in joint marketing activities. 

We may also disclose your information in the following circumstances: 

• Business Transfers. If (i) we or our affiliates are or may be acquired by, merged with, or invested in by another company, or (ii) if any of our assets are or may be transferred to another company, whether as part of a bankruptcy or insolvency proceeding or otherwise, we may transfer the information we have collected about you to the other company. As part of the business transfer process, we may share certain of your information with lenders, auditors, and third party advisors, including attorneys and consultants.

• Legal Disclosure. We disclose your information to comply with the law, a judicial proceeding, court order, or other legal process, such as in response to a court order or a subpoena.

• To Protect Us and Others. We disclose your information when we believe it is appropriate to do so to investigate, prevent, or take action regarding illegal activities, suspected fraud, situations involving potential threats to the safety of any person, violations of this Policy, or as evidence in litigation in which we are involved.

• Consent. We may share information with notice to you and your consent.

Our Use of Cookies and Other Tracking Mechanisms 

We and our third party vendors use cookies and other tracking mechanisms to track information about your use of our Site. We may combine this information with other information we collect about you (and our third party vendors may do so on our behalf). 

• Cookies. A cookie is a small file placed on the hard drive of your computer. We use two types of cookies: session cookies and persistent cookies. Session cookies make it easier for you to navigate our Site and expire when you close your browser. Persistent cookies help with personalizing your experience and supporting security features. Additionally, persistent cookies allow us to bring you advertising on and off the Site. Persistent cookies may remain on your device for extended periods of time. You may refuse to accept browser cookies by activating the appropriate setting(s) on your browser. Please note that if you delete or choose not to accept cookies from our Site, you may not be able to utilize the features of the Site to their fullest potential. 
• Clear GIFs, pixel tags and other technologies. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on your computer’s hard drive, clear GIFs are embedded invisibly on web and app pages. We may use clear GIFs (a.k.a. web beacons, web bugs, or pixel tags) to among other things, track the activities of Site visitors, help us manage content, and compile statistics about Site usage. We and our third party vendors also use clear GIFs in HTML emails to our customers, to help us track email response rates, identify when our emails are viewed, and track whether our emails are forwarded. 
• Third Party Analytics. We use automated devices and applications provided by third parties, such as Google Analytics, to evaluate usage of our Site. We also may use other, third-party provided analytic means to evaluate our Site. We use these tools to help us improve our Site, performance, and user experiences. The entities providing these tools may use cookies and other tracking technologies to perform their services. Google provides tools to allow you to opt out of the use of certain information collected by Google Analytics at https://tools.google.com/dlpage/gaoptout, by Google Analytics for Display Advertising or the Google Display Network at https://www.google.com/settings/ads/onweb/, or downloading the Google Analytics Opt-out Browser Add-on.  
• Third Party Ad Networks. We use third party advertising partners to show you ads that we think may interest you. Most of these third party advertising partners are participants of the Digital Advertising Alliance (“DAA”) and/or the Network Advertising Initiative (“NAI”). To learn more about the targeted ads provided by these companies, and how to opt out of receiving certain targeted ads from them, please visit: (i) for website targeted ads from DAA participants, https://www.aboutads.info/choices; and (ii) for targeted ads from NAI participants, https://www.networkadvertising.org/choices/. Opting out only means that the selected participants should no longer deliver certain targeted ads to you, but does not mean you will no longer receive any targeted content and/or ads (e.g., in connection with the participants’ other customers or from other technology services).
• Do Not Track. Your browser settings may allow you to automatically transmit a “Do Not Track” signal to online services you visit. Note, however, there is no industry consensus as to what site and app operators should do with regard to these signals. Accordingly, unless and until the law is interpreted to require us to do so, we do not monitor or take action with respect to “Do Not Track” signals.  For more information on “Do Not Track,” visit http://www.allaboutdnt.com. 

Third Party Links

Our Site may contain links to third-party websites. Any access to and use of such linked websites is not governed by this Policy, but instead is governed by the privacy policies of those third party websites. We are not responsible for the information practices of such third party websites. 

Security of My Information 

We have implemented reasonable precautions to protect the information we collect from loss, misuse, and unauthorized access, disclosure, alteration, and destruction. Please be aware that despite our efforts, no data security measures can guarantee security. 

Marketing Communications 

We may send periodic promotional or informational emails to you. You may opt-out of promotional emails by following the opt-out instructions contained in the email. Please note that it may take up to 10 business days for us to process opt-out requests. If you opt-out of receiving promotional emails about recommendations or other information we think may interest you, we may still send you emails about any services you have requested or received from us. 

Children 

Our Site is intended for a general audience and is not directed at children under the age of 13. We do not knowingly collect, store, share, or use the information of children under 13 years old. If we discover that a child under the age of 13 has provided us with information, we will delete such information from our systems. 

Contact Us 

If you have questions about the privacy aspects of our Site, or would like to make a complaint, please contact us at inquiries@tesseracticons.com or by mail using the details provided below. 

Tesseract Collective, Inc. 
45 Rockefeller Plaza, 20th Floor 
New York, NY 10111

Changes to this Policy 

This Policy is current as of the Effective Date set forth above. We may change this Policy from time to time, so please be sure to check back periodically. We will post any changes to this Policy on our Site. If we make any changes to this Policy that materially affect our practices with regard to the information we have previously collected about you, we will endeavor to provide you with notice in advance of such change by highlighting the change on our Site or sending you an email.